Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
International marketing and sales consultant

Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de

Success - for YOUR international marketing tasks

In cooperation with/or separately from your marketing-/exportteam I can assist in the fast development and implementation (i.e. also the operational management) of important marketing tasks. You profit from my international experience which is – together with my ‘marketing connections’ - at your disposal (.pdf-version)

The advantages:

  • Flexible marketing capacity – available for the marketing-/sales-/exportmanagement and its full range of respective tasks

  • Systematic, speedy, and targeted support - for your international marketing projects

  • Implementation and profit-orientated project work - (i. e. targeting your needs and those of your clientele !)

  • No permanent load of your pay-roll, but flexible arrangement

Especially the following tasks are perfectly suitable for my assistance in preparation and practical implementation:

  • Market- and country selection (definition: Market-/Marketingpriorities)

  • Market assessment for the preparation of a market organization, i. e. selection of potential clients and/or all kinds of sales partners – from ‘direct clients’ to licensees or cooperation partners, from ‘simple’ distributors to a perfect partnership

  • Develop and implement export-, sales- and marketing strategies, market care concepts and much more – if needed/requested also in your name

  • Organization and examination of new and/or existing marketing structures

  • Analyses of the marketing potential – e. g. for the management of already existing marketing channels

Preparation and implementation of international marketing tasks

Preparation tasks

  • Preparation and organization of international marketing projects, exhibitions and the like

  • Market and country selection (portfolios)

Market selection

Procurement and evaluation of important market information (normally executed in 2 – 3 steps:

1. = Evaluation of marketing-CDs which are available in my office and official databases accessible by me with several million European company profiles,
2. = Internet – Evaluation of the available data banks – especially from the different local organizations as well as further country information,
3. = partly partners from my international network)

  • Definition of market chances for you – e. g. taking also into consideration technical needs

  • Detailled market analyses (acc. to the parameters made available by you)

Analyses of the potential

Potential-analyses in order to manage and care for the sales channels (existing and new !)

  • Calculation of market/sales potentials in key-/target markets (based on your existing experience with different sales channesl – also hybrid marketing organizations = use of different sales channels parallely to one another, depending on the country/ mentality referred to)

  • Critical examination of the performance of existing marekting organizations resp. partners

  • Definition of success potentials for sales targets for the various sales channels

Evaluation and processing of the market information collected

Marketing strategy as a preparation for the market entrance:

  • Development of a consistent marketing strategy

  • Review and/or adaptation of an existing marketing strategy

Examples of a marketing and sales strategy to be defined

  • Distribution strategy
  • Organization and taking care of sales partners
  • Marketing- and sales support/services
  • Always >> maximum concentration on your clients – and their ‘final’ clients !!

Implementation of strategies

All proposals and solutions defined on the level of conceptual work can be implemeted under my project management – or, if requested, by myself.

Examples for implementation of marketing management projects

  • Selection and evaluation of marketing/sales partners
  • Organization of sales networks (if need be - including contractual agreements and definition of sales targets to be reached – based on the analyses made above)
  • Development of concepts for the management of sales partners
  • Development of concepts in order to reach/care for clients – based on the different European countries and their mentalities

Basis of cooperation between us 

1. My international Marketing- and sales experience in many countries
2. My business experience (see also above CV)
3. There exist different possibilities of cooperation between us:

  • Marketing assistance ‘on demand’
  • Depending on the task-structure we can agree on a few days per month – also e. g. in order to accompany permanently your activities in Europe and developing new ideas/ways from time to time

  • Cooperation in the frame of a defined project
  • You call for my assistance on a project-by-project basis based on separate contracts

  • Mixture of these two, including a ‚success portion’
  • For projects including an implementation portion (e. g. for the organization and implementation of a sales network - based on my suggestions) we can agree on a ‚success portion’ of the remuneration.

Reasons for a cooperation with me …

My international marketing and sales-knowledge

  • is available (more or less) immediately > speed, concentration on you/your clientele, targeted work, staying power
  • is, although based on daily fees, less costly compared with a well-/internationally- trained employee
  • offers additional – flexible – ressources which don’t load you pay-roll permanently, however, are reliable<
  • bases on permanently kept ‚up-to-date’-marketing knowledge from international data sources, respective newsletters, etc.
  • offers the above mentioned competence in international markets and the local mentalities
  • provides worldwide references
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